Today our company changed our brand name from LimeLight by Alcone to LimeLife by Alcone. The initial reason behind this change was to migrate to a brand trademark that is compliant across the globe. I was resistant to this change at first, but soon realized this is exactly how the story of this brand should unfold.
When we started this company, I thought very small. I never imagined I was someone who was capable of doing anything game-changing. As far as I was concerned:
– I was not pretty/tall/skinny/fashionable enough,
– I didn’t study business or have my MBA,
– I would never have enough time to dedicate to a big growth, and
– No one would ever take me or this business model seriously.
In the last 5 years…never have I felt ugly, short, or unfashionable — in fact, I have experienced the exact opposite. My lack of formal business school training has been a huge blessing as I only know how to listen and lead with my heart. Our growth has never once stalled as a result of my commitment to work in balance. Finally, I realized that what others thought of this model was their experience and did not constitute the absolute truth; and since it was shaped by experience perhaps I could build something that would challenge their negative perspective on direct sales.
Perhaps the biggest fear I had was trying something big and failing.
Early on I expressed this fear to my father. He said, “If you invest in women, you can never fail.” Going big was not something you could find on a sales report or balance sheet. It meant giving women (myself included) an opportunity to challenge who they are right now and help them believe in an inspired future. I soon came to one of the most freeing epiphanies — as long as I wake up each day and led from a loving, honest place, I could not fail.
If we want to create an incredible future for ourselves, one that we actually didn’t think possible, we need to eliminate the thoughts and fears that hold us back. I would not have been able to do it on my own, I needed a group of women to stand by me, challenge me, believe in me, and lovingly empower me. Without that, this brand would be called Alcone at Home (our first brand name) and we would have 300 Beauty Guides. Today, LimeLife has over 25,000 Beauty Guides in United States and Canada and may have twice as many worldwide by the end of the year.
Alone the chatter in our mind, the rhethoric of politicians, and the fears and sabetours we have mistakenly held as truth, fill our hearts and heads until there is no creative place to dream. When you step into a group that is supportive, loving, transformational, motivating, and challenging, you begin to find out who you really are and what you are capable of. Today, on this 1st birthday of LimeLife by Alcone, whether you are a Beauty Guide or not, I challenge you to pick yourself up from your heel/boot strap and start living your inspired future.
Michele Gale ceo limelife by alcone